Greater Tulsa Reporter
PLENTIFUL OFFERINGS: Galaxy Home Recreation Co-Owner Ronak Shah, center, stands with his family and store employees in the showroom of the company’s new location, 4900 W. Kenosha Ave. (at the 71st Street and Garnett Road intersection) in Broken Arrow. To his left is his mother, Varsha. To his right is his wife, Zena, sister and Galaxy Co-Owner, Nimisha, and future brother-in-law, Neal Patel.
EMILY RAMSEY for GTR Newspapers
“People want to enjoy their homes,” says Ronak Shah, co-owner of Galaxy Home Recreation.
That statement, while it may seem obvious, is very true, and it’s a fact that Ronak and his sister, Co-Owner Nimisha Shah, have built their company around today.
Galaxy Home Recreation was started by their father in 1975. Ronak took over the company full time seven years ago, with Nimisha joining in 2011.
“I had enough of corporate America,” says Ronak, who lived in New York and San Francisco after graduating from New York University before moving back to Tulsa. “I realized that I loved being an entrepreneur and being a part of the family business.”
After starting Billiards of Tulsa, the company moved out of the retail business in the ‘80s and then back again, opening a 30,000-square-foot showroom, at 7813 E. Admiral Pl., in the early 1990s. Soon after that, the family opened a store in Oklahoma City, and, on Aug. 14, the company celebrated the opening of its second Greater Tulsa location, a 12,000-square-foot showroom at 4900 W. Kenosha Ave. in Broken Arrow.
The new showroom, although smaller than its store on Admiral, is more greatly based on the shopping experience, Ronak says. “The design of this showroom is a better environment of how our products look in homes and in the backyard.”
The store is designed to display entertainment options in separate areas in order to illustrate how they would look in a customer’s backyard or home, items such as hot tubs, patio furniture, kitchen islands, pergolas, gamerooms, pool tables, cinema seating and more.
In addition, besides simply showing customers what Galaxy has to offer, Ronak likes to think of his employees as offering a little bit more, enabling the company to stand alone.
“Our job is to provide ideas,” he says, “show people what they can do in their homes. We’re designers to help people bridge ideas.”
The trendiest outdoor item right now, Ronak notes, are swim spas, which provide water therapy, exercise and entertainment in one. They also provide an inexpensive and lower maintenance alternative in comparison to a swimming pool.
Once customers decide on a purchase, they get to experience something else that makes Galaxy unique: installation and long-term maintenance service. “Our customers are with us for a lifetime,” Ronak says, “whether it’s getting chemicals they need after they buy a hot tub, receiving maintenance 10 years down the road or adding on to their existing patio.”
Fortunately for customers, with nearly 40 years in business, Galaxy has proven that it is here to stay.