Achieving Energy Excellence Through Digital Transformation

Energy Watch by MARK A. STANSBERRY

Since the beginning of March of this year, I have spoken at several events including The Pipeline & Energy Expo in Tulsa, the 25th Annual Meeting of the Louisiana Oil and Gas Association in Lake Charles, Louisiana, the Digital Transformation in the oil and gas industry conference in Houston, and the Pre-Conference of the National Council on Undergraduate Research at the University of Central Oklahoma in Edmond. The next event that I will be speaking at is the OK-National Association of Royalty Owners Annual Convention in Oklahoma City.

The theme of my presentations has been “National Energy Talk: America’s Energy Dreams and Global Economic Realities.” The sub-theme has been “Achieving Operational Excellence Through Digital Transformation.”

On July 31, 2017, National Energy Talk was launched in Elk City, Oklahoma. With the launch of National Energy Talk (), what once was an annual conference has expanded into a media-driven platform with year-round engagement. Today is helping lead a national dialogue on energy issues, views and solutions through events, publications, video, audio and online content. believes in the power of people: “Nothing Moves Without Energy!”

I recently became advisory board chairman of a company named IngenuitE based in Oklahoma City. IngenuitE is a leading provider, an Oracle Gold Partner, of end-to-end e-business application solutions, offering complete application implementation services, outsourcing, support and training for enterprise systems. I was excited about the opportunity to learn more and to see that it is applied to the oil and gas industry.

As I stated in my presentations, “In order to maximize potential and attract a new, younger workforce, companies of all sizes are going to have to focus on content, analytics, and digital transformation. Large amounts of data from many sources can be collected, analyzed quickly…leading to more informed, better decisions.”

The U.S. will be in need of the oil and gas industry for many years ahead. Analytics will play an important role in monitoring and analyzing the anticipated demand for energy and decision making about the cost effectiveness.

In the book “Simply Brilliant” written by William C. Taylor, he states, “There’s no such thing as an average or old fashioned business, just average or old fashioned ways to do business. In fact, the opportunity to reach the extraordinary may be most pronounced in settings that have been far too ordinary for far too long.”

We must learn from the past and embrace the future. I believe that the American energy industry is up to the challenges ahead!

As I stated from the book, “the Anticipatory Organization” by Daniel Burns in one of my columns, “Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster.”

Future generations are depending on us to keep the American dream alive. Support our efforts and go to Facebook: National Energy Talk.

Mark A. Stansberry is chairman of the Group, an award winning author and energy advocate.

Updated 04-20-2018

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