Announcing a New Way to Build Credit: Smart Credit Launches Jean Chatzky Score Builder App

Costa Mesa, CA (PRWEB) May 24, 2010 — Smart Credit™ recently announced a new way to build credit with the launch of its Jean Chatzky Score Builder application (‘app’), an app recently featured at the FinovateSpring 2010 conference in San Francisco, CA. Score Builder was developed in partnership with nationally-recognized personal finance expert Jean Chatzky. This app is designed to help all types of consumers achieve better credit in 120 days. It’s a personalized step-by-step program with action buttons, compressive help and videos of Jean guiding consumers to a credit score goal. In a tough competitive environment, was chosen by Finovate to present its innovative service with the Score Builder app. Other innovative companies selected to present include, and

“The Jean Chatzky Score Builder app was selected for presentation at FinovateSpring 2010 because it is uniquely designed to help consumers of all types understand their credit and more importantly control it with the simple push of a button”, said David B. Coulter the founder and C.E.O. of, “We are very excited about our partnership with Jean Chatzky. She is America’s trusted voice for personal finance.”

Taking control of credit scores:

In recent years, Americans have become increasingly aware of their credit report and the important role a credit score can have in their daily lives. Jean Chatzky wants consumers to take responsibility for controlling and improving their credit scores. The Jean Chatzky Score Builder, an app exclusively with, is a personalized step-by-step program designed to help them on this quest. “Consumers understand that their credit score matters whether they’re applying for a mortgage, renting an apartment, buying auto insurance or looking for a job. Yet, they’re not sure how to improve them – and dealing directly with their creditors is often very difficult,” said Jean Chatzky, an expert on how to build credit.

Score Builder starts by helping consumers make sense of credit scores. With Jean as the ever-present guide, users are given an explanation of the positives and negatives driving their individual scores, and advice on how to improve the negative items one-by-one. Score Builder then facilitates Smart Actions™—explicit steps users can take to remove or counteract the negatives—and tracks the status of these actions by interfacing directly with creditors. This direct contact with creditors makes Score Builder particularly effective in updating incorrect consumer information, since creditors typically quickly inform the credit bureaus of changes they make to consumers records. By following the action steps Score Builder provides, the typical user will see his credit score improve in just 120 days.

The JeanChatzky Score Builder app is now available to all members for no additional fee; non-members may also use Score Builder along with the rest of services on a 5-day free trial basis before committing to membership. Score Builder will soon be available as a stand-alone program that gives purchasers full access to the capabilities for a fixed 120 day membership.

Benefit for Strategic Partners:

Lenders and financial institutions can use and the Jean Chatzky Score Builder app to get their prospects, customers and credit declines to achieve better credit health and build credit. Partners get a co-branded version of along with their own custom app. They can set their own credit triggers to display qualified ads and receive notices when individuals get better credit by using and the Jean Chatzky Score Builder app. These capabilities can lead to more business and on more favorable terms for the consumer. Partners can also subsidize Smart Credit membership fees for their customers or prospects.

Updated 05-25-2010

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