‘Back to BA’ Campaign Aims to Inspire Shoppers to Buy Local

PROMOTING LOCAL BUSINESSES: Broken Arrow City Manager Michael Spurgeon and Broken Arrow Chamber President Jennifer Conway hold a “Back to Broken Arrow” sign after the “Back to BA” announcement in the Rose District. Also participating in the event are, from left, B.A. Fire Chief Jeremy Moore, B.A. Council Member Debra Wimpee, B.A. Mayor Craig Thurmond, B.A. Council Member Christi Gillespie, B.A. Vice Mayor and Council Member Scott Eudey and B.A. Police Chief Brandon Berryhill.

City of Broken Arrow and Broken Arrow Chamber of Commerce officials unveiled a new shop local campaign in the Rose District at 210 S. Main Street on Dec. 5.
Broken Arrow City Manager Michael Spurgeon says, “Promoting local shopping not only generates much needed sales tax revenue for the City of Broken Arrow, the publicity also boosts local businesses. Many of our small business owners are residents of Broken Arrow, so by shopping local people are also supporting their neighbors and friends, and making sure our community continues to prosper and be one of the best places to live in Oklahoma.”
The City of Broken Arrow, like all municipalities in Oklahoma, relies solely on sales tax revenue to fund necessary operational expenses, such as answering 911 calls, providing police and fire protection, and repairing potholes. Sales tax revenue is generated within Broken Arrow when customers purchase goods and dine out in our community; however, consumers today have many more options when it comes to buying merchandise, putting local retailers at a competitive disadvantage. They face competition from online stores, as well as stores located in Tulsa within close proximity to Broken Arrow.
 In order to help local businesses stay profitable and generate much needed sales tax revenue for Broken Arrow, city leaders have launched a shop local program to remind residents of the importance of shopping in their community.
The campaign utilizes a “Back to B.A.” theme, with simple messages communicating how every purchase made in Broken Arrow directly benefits everyone living in the community.
“Back to B.A.” marketing will be visible in stores, social media, billboards, digital ads and bumper stickers.
To learn more about the the city’s Back to B.A. campaign, visit the website at www.BacktoBA.com.