Bridgestone President Stu Crum Addresses TU Grads


Stu Crum delivered the commencement address to University of Tulsa graduates on May 9 in the Donald W. Reynolds Center on the University of Tulsa’s campus. He earned a bachelor’s degree in marketing in 1982 from TU, where he attended on a full football scholarship before spending three years as a professional place kicker in the and .

As chairman and president of Bridgestone Retail Operations, () – a $4 billion business unit of Bridgestone Americas – Crum has leadership oversight of operations for 2,218 company-owned tire and automotive service centers across the United States operating under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands; in the field organization; and at the corporate Store Support Center location, all of which employ more than 23,000 people. He also works to ensure collaboration, integration and strategic alignment between and the Bridgestone Americas group.

With 30 years of experience in the automotive retail business, Crum previously served as president of Jiffy Lube International, overseeing more than 2,100 franchised service centers serving approximately 22 million customers annually throughout North America. He held numerous other leadership roles with Shell during his 13-year tenure there, including vice president of National Accounts, North American Automotive Consumer Products; general manager Strategy & Portfolio, North America; general manager Sales & Operations, Caribbean, Central America, Northern South America; and director of marketing. Prior to joining Shell, Crum worked for Texaco Inc., serving in various marketing and retail capacities.

Crum is a board member of the Automotive Aftermarket Charitable Foundation and the Coalition for Automotive Equality Repair and serves on the advisory boards for the Collins College of Business and Master of Energy Business Advisory Council, both at The University of Tulsa. He also holds a seat on the Board of Managers for Holdings, . He is former chairman of Northwest Houston Young Life and former national vice president of the Muscular Dystrophy Association. Crum and his wife, Mia, reside in Barrington, Ill. They have two adult children.

Updated 05-27-2015

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