D-Fest 2010 Cancelled

TULSA, Okla. – May 21, 2010 – The following are statements on behalf of D-Fest and State Farm Insurance regarding the cancellation of this year’s Dfest.

“For the past eight years, we have tirelessly promoted and produced Dfest Music Conference & Festival. We have experienced some amazing performances, made friendships that will last a lifetime, and created a special event that made Tulsa a very exciting place each July. Those of you who truly know us understand we do this out of sheer passion, our unending love of music and to empower and create a better place for hardworking, independent musicians.

In 2010, we have to make the difficult decision to put Dfest on hiatus. A tough economy, rising production costs and a decline in lower level corporate sponsorships and support have caused us to take pause. These factors have made us unable to produce the kind of event we are known for, so we are unable to move forward with the festival this year. At the point we knew that we had exhausted any and all options and head into July 2010 with full steam, we decided to postpone the event on our own terms. The integrity and quality of Dfest is of the utmost importance to us as the creators of the event.

We know that Dfest is a very special event and so much more than just a festival. We are not willing to compromise the quality of the event in any way that might cause it to be less of a festival than the people of Tulsa and our fans have come to know and love. In light of these events, we would like to give a very special thanks to the fans who have bought tickets to Dfest in the past, told your friends, Facebooked, tweeted, blogged and let everyone you knew know about how much you love Dfest. We would also like to thank our loyal sponsors, media partners, team members, emerging artists, and volunteers who have supported Dfest year after year. A very special thanks and appreciation goes to State Farm, who shared our vision for this event and stood by our side throughout this difficult decision.”

With love and respect,
Tom and Angie Green and the Dfest Team

“On behalf of all agents and associates at State Farm Insurance, we regret the news that Dfest will not take place this summer in Tulsa. State Farm has a long tradition of giving back to the community and supporting events such as Dfest. This event allowed us to support an event that thousands of people enjoyed and gave us a great vehicle to promote our products and services to our youthful market customers. We worked tirelessly with Dfest organizers in an effort to make Dfest a reality this year. We committed significant resources to ensure success of this event, but it became clear over the last several weeks that it is not going to be possible to do so. Our sponsorship in 2009 was a great success and we appreciate all the support and kind words from our customers and the Tulsa community in being the title sponsor for Dfest in 2009. We take great pride in being the number one insurer of homes and autos in Oklahoma, as well as nationally, and will continue to look for opportunities to promote our brand in this great state,” – Rendi Black, Vice President – Agency

The two-day multi-genre music festival fused with a music industry conference was established in 2002 to help emerging artists gain exposure and connect with the music industry. The conference consisted of music panels, a tradeshow, music clinics and artist mentoring. Each night, national recording artists performed on large outdoor festival stages while top local, regional and national emerging artists performed on a multitude of outdoor stages, indoor venues and club stages. Dfest has quickly become one of the top independent music conferences in the nation as well as the Midwest’s largest music festival of its type, and a hot bed for showcasing exciting new diverse music talent.

Updated 05-21-2010

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  1. — Bill Harrington    May 21, 06:21 PM    #
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