By EMILY RAMSEY
HEALTHY MEALS: My Fit Foods Nutrition Consultants work with customers at My Fit Foods, 1601 E. 15th St., on Cherry Street. The company, which offers pre-packaged healthy meals, was started in Houston, Texas, in 2007 by a personal trainer who wanted to help his busy clients eat right.
EMILY RAMSEY for GTR Newspapers
Without pretention, My Fit Foods, 1601 E. 15th St., entered the Cherry Street neighborhood in October, a manner that mirrors the company’s beginnings. The company founder, a personal trainer, simply wanted to help his clients achieve the results of a healthy lifestyle. In addition to physical activity, he realized that diet plays a large and important role.
For his clients whose schedules did not allow them time to plan and create healthy meals, he did it for them, starting in 2006. The meals, filled with lean protein, low glycemic index carbohydrates and healthy fats, caught on quickly. By 2007, the response he received from his clients and others moved him to create My Fit Foods.
The Houston-based chain now operates more than 50 stores in Arizona, California, Illinois, Oklahoma and Texas.
“We chose Tulsa because of the people,” says Jenny Smith, director of corporate wellness and special projects. “Tulsa has such a warm and inviting community that is was a perfect fit for My Fit Foods.”
When customers walk into the Midtown store, they will be greeted with attentive employees eager to answer questions and a fully-stocked wall of refrigerated, pre-packaged breakfast, lunch and dinner items with gluten-free, spicy, vegetarian and low sodium options. Also available are health-conscious snacks and drinks. Items can be purchased online or in the store.
After almost eight months of business, the store does not appear to be slowing down.
On a Monday afternoon, shortly after lunch time, the store, with bright red walls and large picture windows overlooking 15th Street, remained bustling with activity of both customers well-versed in the company’s concept as well as the unseasoned newcomer endeavoring to learn.
“Many come in to pick up a single meal while others are current participants of the 21-Day Challenge,” says Nutrition Consultant Cassie Hampton.
The 21-Day Challenge is a health education program meant to create healthier eating habits in their clients. The program begins with a free education and meal-planning session, including tailored information on portion size and meal timing.
At the end of the challenge, most clients report a 6-to-12-pound weight loss and stable and consistent energy throughout the day, says Smith.