Freedom From Hunger Campaign Begins June 21
Citing statistics that show 17 percent of all Tulsans live in food insecure homes, The Salvation Army and Reasor’s are launching the Freedom from Hunger campaign to raise awareness and funds to help those in the community who need help feeding their families. All donations will benefit The Salvation Army’s feeding program at the Center of Hope homeless shelter.
“We serve nearly 1,000 meals a day to the hungry in our community,” says Captain Ken Chapman, Tulsa-area commander of The Salvation Army. “That’s over 357,000 meals each year. And the number is growing.”
Meals served at the Center of Hope increased 16 percent in the last year and 56 percent over the past 10 years.
“Many people we feed daily aren’t homeless; they come to us because they have nothing in the cabinets to feed their family. This program will address that,” Chapman says.
From June 21 through July 4, Reasor’s customers will be able to purchase $15 or $25 gift cards to be given to individuals who come through The Salvation Army’s feeding program.
“Our goal is to provide a family, especially a family with children, some stability to allow them to stay in their homes and focus on any other barriers that are preventing them from succeeding in life,” Chapman says.
The Salvation Army offers life skills classes on subjects, such as budgeting, food preparation and job interview skills, to aid individuals in developing self-sufficiency.
“Most people don’t want to live a life of hand-outs,” says Chapman, “but they haven’t been taught any differently. We are addressing that.”
Reasor’s Chief Operating Officer Brent Edstrom says the partnership with The Salvation Army was an easy decision to make.
“We already work with The Salvation Army at Christmastime with their red kettles and provide milk to each of the 4,200 families served through the Angel Tree program,” Edstrom says. “Taking this a step further during a time of the year that often poses a food insecurity risk for families who rely on school lunch programs during the year made perfect sense.”
If donors are unable to visit a Reasor’s store, they may also text #Tulsa Hunger to 85944. A one-time donation of $10 will, then, be made to The Salvation Army and billed through the donor’s cell phone bill. Funds raised through this text-to-give initiative will be used to purchase the Reasor’s gift cards for the Freedom from Hunger program.