Jun 06, 2010 – Media jobs are dwindling nationwide. In the Pacific Northwest major communications companies have laid off ad executives and news staff due to declining ad revenues. Large daily papers and community papers alike have cut back as well.
As if a breath of fresh air, Guardian Index Corporation has announced the hiring of 100 media representatives in Idaho, Oregon, Washington and surrounding states to offer their growing Web 2.0 online business directory. Staff will include state sales managers and sales associates to represent the company and develop a relationship with local businesses in key Northwest markets.
Guardian Index, based out of Lehighton, PA is taking job applications and filling position right now, when the economy needed it the most. National media is beginning to cover the growth of the Guardian Index, which includes an interactive website, and social networking feeds to drive traffic to business websites. This unique Web 2.0 based directory is leading the revolution in interactive social media advertising and giving businesses an affordable alternative to expensive printed directories.
With online search being used by over 90% of US consumers, and social networks flooded with traffic, over $30 billion is expected to be spent in 2010 for online advertising to reach these consumers.
Guardian Index is poised to gain a lion’s share of this growing medium through a unique program that not only features businesses online, but drives traffic to their website through continuous social media feeds.
We applaud the efforts of the management team of Guardian Index to offer real jobs to real people while other media is having to cut back to adjust to declining advertising revenue, and a general lack of results from traditional media expenditures.