How to Get a Job in the New Economy

When the media is throwing around terms like “jobless recovery,” it’s a little easier to understand how a drop in the unemployment rate can actually be bad news.

At least that’s how Chris Tidball, career coach and author of Kicked to the Curb (, sees it.

“Last May, the Department of Labor Statistics touted the creation of 431,000 new jobs, but behind that nice six-figure number is the fact that about 95 percent of those new jobs were temporary government jobs related to the U.S. Census,” Tidball said. “In this instance, the lower unemployment figure is worse news than a higher one, because an increase in government jobs can actually contribute to a higher long-term unemployment rate. The full report by the Labor Department still paints a bleak outlook for jobs, which is why people need to be extra competitive in the job market.”

How bad is it? Tidball puts it into historical perspective.

“To put it mildly, we have never lost as many jobs as in the current recession,” he said. “Not during the great depression, not after World War II — never. What’s worse is that we have never been confronted with such a perfect storm of government mandates — such as healthcare and the inevitable cap and trade tax — that could permanently derail any glimmer of hope.”

Tidball said his analysis isn’t meant to scare people, but rather, to motivate them.

“I have developed 20 rules that are designed to help people get back to work,” he said. “The key thing is to look at getting a job a little differently. Instead of just looking for work, look at your household as a business, and look for revenue opportunities. They may exist in odd jobs, freelance work, starting a new business, getting a part time job to begin with — or any combination of those things. Worry less about jobs, and think more about revenue.”

Some of his rules are:

· Have a Plan — We’re all guilty of not planning, of not saving for that rainy day, and it may seem too late after you find yourself without a job. Not so. Look at your savings, your retirement accounts and all your resources. Examine the job opportunities available, from the least attractive to the most attractive. Develop your tactics for outreach, and stick to the plan.

· Forget Fear — Fear can motivate, but it can also paralyze. Certainly, it can derail a job interview faster than showing up late. Fear can prevent you from executing your plan, and it can prejudice people against you as a job candidate. It forces bad judgments. Remember, things get better.

· Don’t Let Up — Perseverance is one of the keys to success. You will knock on a lot of doors, and you may bloody up your knuckles, but you better your odds with every new door that you knock on.

“At the end of the day, the idea is to be courageous,” he said. “Don’t be afraid to step out of your comfort zone. Don’t be afraid to do something you haven’t tried before. Don’t be afraid to reinvent yourself. When people get kicked to the curb, it’s typically the lowest point of their lives, but if they pick themselves up and attack all the opportunities open to them, in many cases they discover that being kicked to the curb was the best thing that ever happened to them.”

About Chris Tidball

Chris Tidball is a career coach, business consultant and motivational speaker. He is a former executive of a Fortune 500 company who reinvented himself in his post-corporate life. The author of Kicked to the Curb (, he provides businesses with new and innovative ways to improve their bottom line.

To interview Chris Tidball or request a review copy of “Kicked to the Curb contact Rachel Friedman at (727) 443-7115 ext. 206 or email Please include your name, publication, and mailing address with your request.

Updated 06-24-2010

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