Littlefield, SMG Announce New Strategic Partnership

MERGED TEAM: Together at the Southwest Media Group’s May 2011 Digital Summit in Dallas, Tex. are Bob Nichol, CEO of  Southwest Media Group, left, and David Littlefield, CEO of Littlefield Brand Development.

Littlefield Brand Development has announced plans to merge its media department with the Southwest Media Group, forming a new strategic partnership.

“The world of communication continues to evolve and so must we,” says David Littlefield, of Littlefield Brand Development. “To that end, we have been moving to an Agency of Collaboration business model, the past few years, and forming this strategic partnership with is another step in that direction.”

buys over $170,000,000 in media each year and has access to unsurpassed research on consumer attitudes, product and brand preferences, media consumption habits, lifestyle characteristics and audience ratings.

“Strategic partnerships, like this one with and others, enhance our ability to bring robust, ‘best in class’ cross-disciplinary service offerings to our clients,” says Littlefield. “Our focus will continue to be on our core competencies, providing the customer insights, strategic leadership, engaging creative execution and brand stewardship our clients have grown to trust.”

Littlefield Brand Development has been helping brands grow for over 30 years by creating a differentiated brand position and experience that leads to increased sales. Areas of expertise include banking, gaming, equipment manufacturing and issues management.

Started in 1995 and is headquartered in Dallas, Tex. is a digitally centered media and marketing communications and solutions company providing comprehensive communications planning, media buying and execution expertise to a growing list of local, regional and national blue-chip clients.

Updated 06-10-2011

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