Metro Merch Liquidation Store Reopens

Contributing Editor

Broken Arrow Express photo
WELCOMING CUSTOMERS: Broken Arrow High School graduates Tim and Nicole Metrovich welcome customers to their new store.

 After being forced to close due to the coronavirus shutdown shortly after getting started in business, a young Broken Arrow couple has once again opened an 18,000 square-foot liquidation store on the northeast corner of 101st Street and Elm Place to help friends and neighbors make the most of their family budgets.
When Metro Merch first opened, crowds were described as “robust” by neighboring merchants. Now, Tim and Nicole Metrovich are hoping to once again see those big crowds return.
Both graduates of Broken Arrow High School, the owners say they are able to purchase truckload quantities of closeout merchandise from big box stores and wholesalers across the country and resell these goods at prices up to 95 percent below list.
The store offers a wide assortment of items ranging from large and small appliances, furniture and electronics to toys, baby supplies, hardware and sporting goods. To keep offerings fresh, its business plan calls for restocked at least once a week.
Tim Metrovich began his business career with QuikTrip where he worked his way up to the position of IT manager. He later was associated with Bank of America where he served as financial operations manager. Both were good jobs but he was never able to shake the desire to work for himself. So, he let his love of a good deal serve as a guide in beginning his own operation.
“A lot of people misunderstand the word ‘liquidation,’” he said. “It is not junk but rather a broad array of merchandise that includes overstocks, discontinued products, items in slightly banged up packages, customer returns and scratch and dent appliances.”
In addition to a wide variety of goods, what sets Metro Merch apart from competitors, Metrovich says, is a lowest-price-possible marketing strategy that gives customers outstanding bargains while spurring high inventory turnover benefits.
The new outlet reflects efforts by the city to enhance business growth in the southern portions of the community. Currently underway is the finalization of a revitalization campaign for the retail area where Metro Merch sits, development of an industrial park near the Creek Expressway and Highway 51 that will focus on “clean” industry organizations, and the start of a 55,000 square-foot hospital at South Aspen and the Creek Turnpike,
Metro Merch is open Thursday through Sunday. For information, visit or call 918-720-1208.

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