Midtown Monitor Replaces Free Press
By D. FORREST CAMERON
Editor and Publisher
Greater Tulsa Reporter Newspapers has changed the name of its midtown edition to the Midtown Monitor from the original name of Tulsa Free Press, which has existed since its inception in 1995. The purpose of the name change is to better reflect the local target of the midtown edition, which is one of six papers published by GTR Newspapers.
GTR Newspapers was founded in 1993 with the publication of the Union Boundary, which targets the Union School District with general news. The Tulsa Free Press and Jenks Gazette were founded in 1995 to target the Jenks and Tulsa School District areas. The Broken Arrow Express and Owasso Rambler were started in 1998, and the Bixby Breeze in 2002 with similar target markets.
The Tulsa Free Press name has been somewhat nebulous in the array of GTR Newspapers in that both the Union Boundary and Jenks Gazette also serve large areas in the Tulsa city limits. Both the Jenks and Union School Districts contain more students from Tulsa than from Jenks or Broken Arrow.
Changing the name of the Tulsa Free Press to the Midtown Monitor better identifies the target market, and also better explains the distribution of GTR Newspapers to the three sectors of the city of Tulsa.
GTR is also changing the name of the Jenks Gazette to the Jenks District Gazette to better identify that target. The mastheads on all six papers have also been updated for a more streamlined marketing presence.
We support a greater Tulsa. Thank you for reading!
- — Mark Somner Jan 27, 02:34 AM #