‘Most Interesting Men in the World’ Scheduled To Speak at the University of Tulsa Ad Program
Rocky Novak, managing director, and Jeff Kling, chief creative officer, of the nationally-recognized Fallon Advertising Agency in Minneapolis will be the featured speakers at the annual spring event sponsored by The Ad Program at The University of Tulsa.
Kling is the creative mastermind behind the legendary “Most Interesting Man in the World” campaign for Dos Equis along with the new “We Have The Meats” concept for Arby’s nationwide. He’s also authored creative for Nike’s “Write The Future” campaign, Jaguar, Heineken, Coca-Cola, EA, Nokia, Volvo, Honda, Miller Genuine Draft, , Clearasil, Gore-Tex and multiple other brands. Novak oversees Fallon’s daily operations, striving to create an environment that inspires and enables world-class creativity. Since joining Fallon in 2002, Rocky has had the privilege of working on a wide variety of clients, including Cadillac, Arby’s, H&R Block, General Mills, , Universal, Virgin Mobile, , Citibank and Lee Jeans.
The annual event is slated for March 10 at the Greenwood Cultural Center. The show is sold out with over 350 advertising, media, PR and corporate marketing executives attending. All proceeds benefit TU’s National Student Advertising Competition team who will be competing against 22 other regional universities in Dallas, Texas, April 9-10. Last year, TU’s team won First Place for Best Promotion and placed 2nd and 3rd for “best presenters.” Of the 350 in attendance, over 60 TU advertising, PR, graphic design and film study students will be attending the Fallon presentation along with a dozen faculty and TU administrators.
Jeff Kling, Chief Creative Officer
In his own words: His plans to rebuild the Death Star on temporary hold, this chief creative officer of Fallon hopes: 1. his ambient dislike of advertising has bettered his own work; and 2. that no one will mind him not having fulfilled his imagined potential as a world-champion surfer. Jeff was instrumental in the creation of Dos Equis “The Most Interesting Man in the World,” rubber-stamped Nike’s “Write the Future” campaign and authored the Miller High Life manifesto. In his fourteen-hundred thirty-seven-thousand years in the business, Kling has quarterbacked national and global work for Jaguar, Heineken, Coke, EA, Nokia, Volvo, Honda, The Eye Film Institute Netherlands, Miller Genuine Draft, Arby’s, , Clearasil, Gore-Tex and many, many more-and for a host of dead dot-coms, for whose busted bubble he is personally responsible. Father to two semi-Austrian daughters who karate-kick the bejeezus out of every day and tell him no in three languages, he is possibly the luckiest guy alive.
Rocky Novak, Managing Director
As managing director, Rocky oversees Fallon’s daily operations, striving to create an environment that inspires and enables world-class creativity. Building a flexible agency structure that relies on equal parts collaboration and craft, Rocky seeks to prove that “fast” and “great” are not mutually exclusive. He believes in mindset over process, optimism in the face of uncertainty, and that empowered talent is a force to be reckoned with. He also holds a bone-deep belief our business should be fun, dammit. Since joining Fallon in 2002, Rocky has had the privilege of working on a wide variety of clients, including Cadillac, Arby’s, H&R Block, The Cosmopolitan of Las Vegas, General Mills, , Universal, Virgin Mobile, , Citibank and Lee Jeans. This experience has taught him how to launch everything from new cars to TV shows-and he wouldn’t trade a minute of it. Rocky’s work has been awarded with multiple media and creative awards, including recognition from Cannes, the EFFIEs, the One Show, the Creative Media Awards and The Webbys.
Updated 03-03-2015
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