NBA D-League Has Record Season

NEW YORK – The NBA Development League (NBA D-League) finished the 2009-10 regular season by exceeding one million in total fan attendance for the first time in league history (1,043,261).

Attendance was up more than 6.57% for the season and the Maine Red Claws played to 100% capacity during their inaugural season.

To date, the league also saw an all-time record 34 GATORADE Call-Ups. There are 80 players on NBA rosters with NBA D-League experience. In addition, the league signed a national broadcast deal with VERSUS and a multiyear agreement with AOL FanHouse for a dedicated NBA D-League section and game streaming.

      Additional highlights for the 2009-10 regular season:

      All-Time Record GATORADE Call-Ups:
         ·  Record 34 GATORADE Call-Ups to the NBA to date.
         ·  Rio Grande Valley sent a record five players up to the NBA a total of 10 times.
         ·  Currently 80 NBA players with NBA D-League experience.

Groundbreaking Deals with VERSUS and AOL FanHouse:
         ·  Signed national broadcast deal with sports cable network
         ·  NBA D-League games on VERSUS presented by Papa John’s Pizza began airing in January and will air six games during the NBA D-League Playoffs.
         ·   Signed  multiyear  agreement with FanHouse, AOL Inc.’s premier sports  site,  to  create  a comprehensive NBA D-League section       (   featuring   live  streaming  of
    games, breaking news from a dedicated staff of writers, and
weekly video highlights.

Continued Use of Latest Technology to Enhance Fan Experience:
· Throughout the season, fans were able to experience the
excitement of the NBA D-League through the latest technology
• NBA D-League Center Court, the first-ever NBA D- League
mobile app available on Android market, App Store, and
Blackberry App World.
• NBA D-League Twitter, ( currently
featuring more than 146,000 followers after starting the
season with 8,000.
• NBA Futurecast, providing fans with opportunity to watch
every NBA D-League game live online and for free.

The NBA D-League Playoffs tip off on April 7 when the Utah Flash will host the Iowa Energy at 9pm ET live on NBA Futurecast (

Updated 04-07-2010

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