NOMA (North of Market) Planned for Mixed Use Development in Midtown Tulsa

The City of Tulsa and ITULSA, LLC unveiled plans in November for a new mixed-use development on the northwest corner of 11th St. and Lewis Ave.

GTR Media Group photo
DEVELOPER DISCUSSION: NOVA developer Chris W. Ellison, founder of ITULSA LLC, explains his project during the opening press conference event. At left is Monroe Nichols, Oklahoma House of Representatives, District 72  and at right is Tulsa Mayor G.T. Bynum.

NOMA (North of Market) is a planned $60 million development slated to open in 2023, featuring modern apartments with luxury amenities, curated retail, restaurants and a neighborhood gathering space.  

“I want to thank ITULSA for helping bring this transformational project to this portion of Route 66,” Mayor G.T. Bynum said. “As more projects along Route 66 start taking shape, especially around the 11th and Lewis area, I’m eager to see what additional opportunities are made available to our residents and visitors who want to take in the possibilities our Mother Road has to offer.”  

Construction has begun on the four-acre development, which meets the growing demand for housing, public spaces and walkable destinations in the Tulsa Market District. NOMA’s mission is to create an elevated living and neighborhood experience through a culture of innovation, exploration and new encounters.  

“The accelerated growth in the area presents exciting opportunities for new development on Route 66,” said Chris Ellison, CEO of ITULSA. “NOMA will provide additional opportunities for people to live, work and do business in the area, while also expanding public space for the growing community and new opportunities for locally owned businesses. Welcome to the new heart of Tulsa!”  

Residential plans include 256 one, two and three-bedroom apartments with amenities that include co-working spaces, a fitness center, rooftop clubhouse with dining room and lounge, hotel-style lobby, bike storage room, a shaded dog park and indoor dog wash facility, pool with cabanas and grills, multiple greenspace courtyards and dedicated parking for residents and businesses.  

“NOMA will serve as a catalyst for increased development along Tulsa’s Route 66 and will make the Tulsa Market District competitive with other major markets,” said Brad Carson, President for the University of Tulsa. “This project benefits Tulsa in its pursuit of talent and the retention of intellectual capital.”  

Community spaces will include 11,000 square feet of retail and restaurant space, a central neighborhood gathering space complete with trees, native plantings and festive lighting (dubbed the “Route 66 living room”), planned public art and added lighting and security for the area. NOMA is within walking distance to a major grocery store, retail and restaurants, and will have front-door access to Tulsa’s new Aero BRT system. It is located within minutes of downtown Tulsa, the University of Tulsa, two major healthcare complexes, and Utica Square.  

“I am thrilled to support this development in my district,” added Rep. Monroe Nichols, D-Tulsa. “NOMA is transforming a vacated concrete parking lot into housing and adding public space for the neighborhood and visitors to connect and experience the new Tulsa Market District.”  

The development is supported by experienced design and construction teams and is funded in part by a $5 million development agreement with the Tulsa Authority for Economic Opportunity (TAEO). The design team is led by the highly experienced mixed-use architecture design firm, Hord Coplan Macht (HCM), along with Wallace Design Collective, MDP Engineering Group, and Planning Design Group. Construction is by multifamily expert Strategic Construction, Ltd. Financing is by Mason Joseph Company, Inc. Additional development and construction consultation is provided by Cornerstone Development and Red Dog Construction.  

ITULSA, LLC was formed by Chris W. Ellison to design and construct NOMA, an elevated living and neighborhood experience. The primary goal of this development is to transform a 4-acre desolate parking lot into a flagship neighborhood hub focused on walkability and community engagement by building residential density, adding additional commercial space and creating public spaces for neighbors to gather.