Oklahoma State University Marketing and Communications Services in Tulsa took top honors in two categories and received 11 awards overall at the annual Oklahoma College Public Relations Association conference in Sulphur. The annual OCPRA competition featured entries from public and private higher education institutions across Oklahoma.
Marketing and Communications Services in Tulsa placed first in print advertising for its Get There From Here campaign ads that appeared in numerous local and statewide publications and serve as the cornerstone for its integrated marketing campaign series.. The team also placed first in multimedia for the Get There From Here Graduation multimedia presentation, which involved digital, social media and video elements.
In addition to the first place “Grand” awards, the Marketing and Communications team earned five second place “Excellence” awards, two third place awards and two honorable mention honors.
The team received second place awards in video featurette and radio spot as part of the Get There From Here Campaign. Social media use for the -Tulsa Graduation Ceremony, digital ads for the School of Health Care Administration online top 5 ranking, and campus newsletters, The Current and The Center, also placed second in the competition.
The team took third place for direct mail for the Get There From Here mailer and for the Cowboy Guardian logo. In addition, the team received honorable mention for the Center for Health Sciences Research Spotlight logo, a new initiative highlighting faculty research, and for the cover design for the -Tulsa Graduation program.
Judges for the competition are selected from out-of-state public relations and communications professionals not associated with the organization. There were more than 550 entries for the competition.