Pei Wei Chooses Tulsa as Test Market
Asian-inspired fast casual restaurant Pei Wei has chosen Tulsa to serve as a test market for 17 original dishes and for the introduction of a new restaurant design.
Guests at all four Tulsa restaurants will be among the first to try Pei Wei’s new dishes inspired by Asian philosophies, each made with ingredients that were hand-selected for maximum taste and nutrition. New dishes include Japanese Steak & Shrimp Chile Ramen, Thai Basil Chicken, Supergreen Thai Coconut Curry, Edamame Hummus and Wok-Tossed Wings.
“We chose Tulsa to test our new look and menu because it provides a good cross-section of cities where we have restaurants, and we think we’ll get meaningful feedback that we can apply to multiple locations across the nation,” says Pei Wei Chief Marketing Officer Clay Dover. “The changes that guests will see locally are part of our efforts to share Pei Wei’s core belief that eating well is at the center of a well-balanced life.”
Pei Wei’s menu introductions in Tulsa are part of the company’s rebranding project, which includes design updates that create a more modern atmosphere with traditional Asian details and pops of bright color.
Pei Wei’s four greater Tulsa locations are at 3535 S. Peoria Ave., 5954 S. Yale Ave., 10005 S. Memorial Dr. and 4609 W. Kenosha St. in Broken Arrow.
Founded in 2000 in Scottsdale, Arizona, Pei Wei owns and operates more than 200 restaurants in 24 states. For more information, visit www.PeiWei.com.