Performance Bicycle Opens New Santa Rosa Store with ‘Bike Tube Blow-Out’

Santa Rosa, CA  — Performance Bicycle, the country’s largest specialty bike shop, is opening its first store in Sonoma County with a bike tube recycling drive.

This weekend, from April 9 to April 11, Performance ( will celebrate the grand opening of its new location in Santa Rosa with the Bike Tube Blow-Out, a recycling program sponsored by Performance and Liberty Tire Recycling, the largest scrap tire recycler in the country. During the weekend, anyone can bring their used or blown-out inner tubes to the store and receive up to three $5 money cards for each tube they recycle. The new Performance Bicycle is located in Santa Rosa in the Santa Rosa Marketplace, 1993 Santa Rosa Avenue.

“Sonoma County is one of this country’s great cycling destinations,” said Jim Thompson, chief executive officer of Performance Inc. “Residents and visitors have access to hundreds of miles of some of the most scenic bike routes anywhere. It’s a bicycle-friendly region with a lot of talented people like the Sonoma County Bicycle Coalition who are always working to improve life for cyclists. We look forward to being a member of this community. The Bike Tube Blow-Out is a step in that direction.”

Performance’s new Santa Rosa store is designed to appeal to everyone from dedicated cyclists to the casual or beginning rider. The store’s Spin Doctor™ service department serves as a helpful guide for anyone interested in getting the most out of their bike—or getting back on one.

“Our goal at Performance is to demystify cycling,” said Thompson. “The new Santa Rosa store is designed to make shopping for a bike fun and easy to understand.”

Thompson added that Performance makes it easy to:

  • Choose the right bike – Every bike is clearly defined and placed into one of five major categories: Road, Mountain, Women, Path & Pavement and Kids.
  • Get fast, expert service with Spin Doctors™ – Performance’s trained team of bike experts helps customers choose the right equipment and provides fast, reliable service.
  • Find top cycling brands at a great price – Performance offers world-renowned brands such as Fuji, Pearl Izumi, Louis Garneau, GT and Schwinn.
  • Get wide apparel and gear selection – Performance sells more cycling shorts than any other bike retailer in the world; guests can choose from a wide range of apparel and accessories.

Performance Bicycle: The Best Deals in Cycling
Performance backs up every sale with a 100 percent satisfaction guarantee and 90-day Low Price Promise, including free lifetime adjustments. The Kids Bike Growth Guarantee lets families trade up and get discounts on new bikes as children grow. Guests also can join the Team Performance® Buyer’s Club, cycling’s number one buyer’s club, to get ten percent back on every purchase, free second-day shipping upgrades, and other exclusive offers.

Performance Bicycle offers three great ways to shop—by store, by catalog and online at

Follow Performance on Twitter, @performance_inc and on Facebook at

About Performance Bicycle
Performance Bicycle is the number one multi-channel bike specialty retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance provides a multi-channel cycling retail experience that spans catalogs, a website at and 86 nationwide stores that cater to both the avid biking enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, Connecticut. For more information about Performance Bicycle, please visit

Updated 04-07-2010

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