Pink Ribbon Bagel Goes National And Reports Record Area Sales

FRIENDS: Panera Bread’s Sue Stees, left, and her friend Mary Jane Buck are happy over the success of the Pink Ribbon Bagel program.

Courtesy of TRACEY E. NORVELL


It started in Tulsa in 2001. Each year since, all eight Tulsa-area Panera Bread bakery-cafes have sold their exclusive, popular Pink Ribbon Bagel throughout October, National Breast Cancer month, and donated 25 cents per bagel sold to Tulsa Project Woman.

“This is an annual effort all our employees get behind 100 percent,” says Panera Bread franchise co-owner Sue Stees, herself a 20-year breast cancer survivor.

Until now, participating bakery-cafes included only those owned and operated by franchisee Traditional Bakery Inc. in Tulsa, Broken Arrow, Owasso, Fayetteville, Bentonville, Joplin, Springfield, and Branson, and bakery-cafes in Oklahoma City owned by franchisee Oklahoma City Bakery.

“This year Panera Bread corporate-owned stores and other franchise-owned bakery-cafes are joining our effort and selling Pink Ribbon Bagels. We knew it was inevitable and are so pleased that what began in Tulsa is expanding ,” continues Stees. As of August, there were 669 Panera Bread bakery-cafes nationwide.

The idea to create a special bagel came from Stees’ friend, Mary Jane Buck. “She’s always thinking of things and one day said, ‘Why don’t you…?’ By the time I’d repeated it a couple of times, someone responded by saying, ‘Why don’t you?!’ That was all it took!” explains Stees.

“This year our franchise goal was to sell a record 50,000 Pink Ribbon Bagels. We didn’t. Instead our Oklahoma, Missouri and Arkansas bakery-cafes sold 55,167 and donated $13,791.75 to our 5 breast cancer partners. We really want to thank everyone who supported this effort. Next year we’ll bake even more!”

Updated 11-24-2004

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