Superior Wood Floors Providing Superior Service to Tulsa

Assistant Editor

SHOWROOM FLOOR: Owner Chris Key and employee Jamie Fixico show off some of their wood floor samples in the Superior Wood showroom at 81st Street and Memorial Drive in Tulsa. Key learned to install flooring as a teenager and prides his business on quality labor and quick, efficient service.

MIRANDA ENZOR for GTR Newspapers

Sometimes, the name says it all.
Superior Wood Floors, located at the northwest corner of 81st Street and Memorial Drive in the Paddington Square Shopping Center, offers customers the largest variety of wood floor options, employees who are specialists in their field and friendly, quality service.

And it doesn’t hurt that Owner Chris Key knows flooring. At an early age, he was learning to install floors with his brother. Key began his career in aviation but tired of the constant traveling. In 2005 he made the decision to come home to Tulsa and work at something he knew well—floors.

“Everyone here has a specialty,” Key says. “We’re always going to be here, you’re not going to have to go driving around town to find someone who can do it all for you.”

Superior Wood Floors offers unfinished and finished floors in a wide variety of soft and hard woods that can be floated (laying wood flooring by buttressing strips together, or using a rolling system), nailed or glued down to an existing slab. Floors can be installed in existing homes or new construction. Every option available allows the customer to individualize their floor as little or as much as they want.

Once the floor is in place, Superior can treat the wood to give it a particular look. Employees are also able to refinish or repair existing wood floors.

“One of the things we’ve been doing a lot because of design trends is making floors look old,” Key says. “We can use wire-brushing, distressing or hand-scraping to create the look. It’s popular with people building Tuscan-style houses and wanting that old look.

“When we work in downtown, we want to maintain the look of the building to fit what was there 100 years ago. Traditional floor is just sand and finish. Customers can pick from multiple stain colors. The contemporary look is also popular—a clean, uniform look using something like a maple floor without any knots or character.”

No matter what a customer wants in their home or business, Key assures that Superior is up to the challenge.

“Right now we’re doing every type of floor available. Our customers want looks from across the board, so we’re able to give them that.”

One of the best things about Superior Wood Floors is there isn’t one person to do every job. Every single employee used is highly specialized in his or her area of expertise.

“We’re set up with an office, we have customer service people and employees people have been dealing with for years,” Key says. “Then we have our installers who have been doing this for years. They’re dedicated and know how to install a floor to make it work right. There’s a separate group of guys who do sanding and finishing.”

With that kind of attention to detail, customers are sure to get the perfect floor.

Superior Wood Floor also offers insurance plans for water or fire damage and dust containment, a service unique to the company in Tulsa. The Atomic Dust Collecting system ensures that all dust and fumes from sanding and finishing are eliminated from the air. Superior Wood Floor also keeps up with the latest technologies.

“Aluminum oxide finish is a new technology which is a glass powder mixed with urethane,” explains Key. “When the finish is done at a factory, it’s layered and baked on multiple times—up to eight coats—which creates a finish that’s going to last a long time. A lot of floors with it have 50-year warranties.”

But words can only do so much for such spectacular flooring and services. The best way to take in all of Superior Wood Floors services is to visit the showroom. Store hours are Monday through Friday, 9 a.m. to 6 p.m. and Saturday from 10 a.m. to 5 p.m.

For more information, including flooring samples, visit

Updated 10-27-2007

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