Tulsa Advertising History Highlighted at ADDYs
When the American Advertising Federation Tulsa () committee began planning for this year’s event, they quickly learned that it was also the 75th Anniversary of the rebirth of the Tulsa Ad Club.
In 1937, 25 men re-launched the Tulsa Chapter of the Advertising Federation of America, informally known as the Tulsa Ad Club, after going quiet during the depression.
That means this year’s Awards have a special meaning to the advertising industry, a reason to celebrate 75 years. Very few volunteer organizations are able to claim a 75th anniversary milestone; and, in monumental fanfare, the annual Awards celebration was a standing- room-only event Jan. 21 at The Mayo Hotel.
The Mayo was the chosen event venue to pay special tribute to the very first s, also held at The Mayo. The very first event was held in 1968 and was founded by Ad Club’s pioneer woman, Cecille Bales, who was awarded the Lifetime Achievement Award during the night’s festivities.
The Awards is a creative competition to recognize the professionals from the advertising industry including advertising agencies, graphic design shops, video production studios, television and radio stations, and advertising students all across northeast Oklahoma. More than 200 professionals and students gathered to see who had been named the Best of the Best. Guests were also treated to a rare glimpse into the history of Tulsa’s Ad Club. Special guests included several of the past Silver winners including Ken Greenwood (1969), Cecille Bales (1971), Dick Schmitz (1972), Ron Fleming (1973), Bob Hawks (1984), Rick Rodgers (1989), Steve Turnbo (1993), Bill Hinkle (1994), Peggy George (1996), Ann Metcalf (1998), Vic Bailey (1999), Pat Bryson (2002), Steve Bright (2003), Kerry Walsh (2004), Steve Kennedy (2007), Jimmy Bloyed (2010), and Rosie Hinkle (2011).
The top award of the evening was the Silver — highly regarded as the top professional award in the industry. Only one person each year is awarded such a high honor. This year’s Silver recipient was Fred Fleischner.
Fred Fleischner is the Senior Director of Marketing for United States Beef Corporation, Inc. dba Arby’s. Headquartered in Tulsa, Oklahoma, United States Beef Corporation is the largest franchisee in the world of the Arby’s Restaurant Group.
Fleischner has marketing responsibilities for United States Beef retail, catering, and sales activities while strengthening the brand’s equity with persuasive communications to diverse demographic audiences.
During his career, Fleischner spent 15 years in various marketing management positions with Dollar Rent A Car and Dollar Thrifty Automotive Group, including vice president, sales & marketing for Dollar Rent A Car, and vice president, advertising & corporate communications with Dollar Thrifty Automotive Group.
Prior to joining Dollar Rent A Car, Fleischner spent 20 years with Advertising Incorporated, at one time named one of the Southwest’s top ten advertising agencies. Joining the agency as a copywriter, Fleischner ultimately was promoted to president and chief operating officer, responsible for the marketing and advertising for many of Oklahoma’s major advertisers, including Safeway/ Homeland, Bank of Oklahoma, Oklahoma Natural Gas, Sonic Drive-Ins, Kens & Mazzio’s Pizza, and Thrifty Car Rental, among others.
In his community, he generously donates his time as Vice Chairman of Operation Aware, and also served on the executive committee of the Tulsa Convention & Visitors Bureau; the Economic Development Commission; the boards of the American Heart Association and the Tulsa Area United Way, serving as marketing chair for United Way in 2006 and 2007; and volunteered at Youth Services and the Indian Nations Council of the Boy Scouts of America. But the role he looks forward to the most is playing that of Santa Claus for Family & Children’s Services, which he has done since 2007.
Another prestigious award for the evening is the Award. The Award was established in 1996 to recognize companies or organizations that have demonstrated a long-term commitment to the advancement of advertising and the American Advertising Federation – Tulsa Chapter. The nominees are required to excel in three different categories: advertising, service to the Ad Club, and service to area nonprofit organizations, schools, churches or city/state agencies. This year’s recipient was The Ad Program at The University of Tulsa, founded by Teresa Valero and Bill Hinkle.
This year, 29 s were awarded. The winners were:
Sales Promotion
Catalog
DAVID CLARK DESIGN
SciFit Catalog
Catalog
BROTHERS & CO.
Under Armour Hunter/Fish Catalog
Point-of-Purchase Campaign
FABRICUT
Charlotte Moss for Fabricut
Collateral Material
Brochure: Four Color
BRANDING
TD Williamson Capability Brochure
Brochure: Four Color
WALSH BRANDING
Clampitt Paper Book
Brochure: Campaign
FABRICUT
Novelty Prints Brochures
Television
National: Consumer Services
RETROSPEC FILMS
Credit Point Software
National: Consumer Services
BROTHERS & CO.
Kansas Strong American Energy TV
National TV Campaign
BROTHERS & CO.
Kansas Energy “Without” TV Campaign
Mixed / Multiple Media
National Consumer
BROTHERS & CO.
North Texas Barnett Campaign
Advertising for the Arts & Sciences
Brochure
STUDIO SAVAGE
Tulsa Opera 2011-2012 Season Subscriber Kit
Poster
STUDIO SAVAGE
Tulsa Opera Poster: Dead Man Walking
Poster
STUDIO SAVAGE
Tulsa Opera Poster: Madame Butterfly
Newsletter
BRANDING
Price Tower Arts Center Newsletters
Magazine
BROTHERS & CO.
Fidelity Tall Grass Festival Print Ad
Mixed Media Campaign
STUDIO SAVAGE
Tulsa Opera 2011-2012 Season Campaign
Mixed Media
CHEROKEE NATION BUSINESSES
Cherokee Heritage Center, Legends at Dusk
Public Service
Out –of-Home
STUDIO SAVAGE
Susan G. Komen for the Cure: 15 Faces for 15 Races Banners
Advertising Industry Self-Promotion
Invitation
BRANDING
4 × 8 Call for Entries
Invitation
BROTHERS & CO.
Deer Camp Invite
Elements of Advertising
Photography: Campaign
PHOTOGRAPHY
Brothers and Sister, Jenks First Baptist
Photography: Campaign
BROTHERS & CO.
2011 Bushnell Photoshoot Campaign
This year had a tremendous response from some of Oklahoma’s most talented young people. These young men and women are just beginning on their advertising journeys and it was so nice to see such wonderful, creative entries. The Student s go to:
Student Categories
Packaging
BJ R. FOREMAN
Arrowleaf Solstice
Northeastern State University
Packaging
LINDSAY SINCLAIR
Rosa Regale Wine
Northeastern State University
Stationery Package
PELEMA KOLISE
Eagle Eye Satellite Systems
Northeastern State University
Brochure
AD PROGRAM AT UNIVERSITY OF TULSA
“We Get It’ Plans Book
Editorial Design: Cover
GARRETT PRENTICE
The Hound of the Baskervilles
Northeastern State University
Editorial Design Series
GARRETT PRENTICE
Social Norms Campaign
Northeastern State University
Logo
MADELINE MCKEEVER
Tulsa Area Bioscience Education & Research Consortium Logo
The University of Tulsa
At the conclusion of every Judging Weekend, the judges review all the Winners. From the Winners the three judges, together, choose the Best of Show Awards and then each Judge is given the honor to choose their own favorite piece for special recognition. This year’s Judges’ Choice and Best of Show Awards are:
JUDGE’S CHOICE: “New Twist On An Old Art Form”
STUDIO SAVAGE
Tulsa Opera 2011-2012 Season Campaign
JUDGE’S CHOICE: “This Ain’t Your Mamma’s Sears & Roebuck Catalog”
BROTHERS & CO.
Under Armour Hunter/Fish Catalog
JUDGE’S CHOICE: “Encouraging Drinking in Advertising”
LINDSAY SINCLAIR
Rosa Regale Wine
Northeastern State University
And for the top three creative awards for the evening.
OF : PRINT
WALSH BRANDING
Clampitt Paper Book
OF : ELECTRONIC
RETROSPEC FILMS
Credit Point Software
OF : STUDENT
GARRETT PRENTICE
The Hound of the Baskervilles
Northeastern State University
Jacob Cotton, Professor
Updated 02-03-2012
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