Tulsa American Marketing Association Chapter Fosters P.R., Research, Advertising and More
By KRISTY WHITE
Marketing is all about relationships. Building, creating, and maintaining them is the key to success. Marketing tends to be an umbrella for public relations, marketing research, advertising and many more. Lucky for Tulsans, there is a local American Marketing Association (AMA).
AMA of Tulsa is gaining momentum with its group of marketing professionals as it revamps its brand, mission, and programming. With more than 50 members, AMA members are meeting and greeting other marketing professionals in the metro area.
AMA is a place where professionals can “geek” out over marketing together. The group encourages members to share experiences, knowledge, tips and motivation. The Tulsa chapter organizes monthly luncheons with incredible keynote speakers and happy hour socials.
“Our industries are constantly changing and meeting with local colleagues and peers is a great way to stay up-to-date with what is happening,” said Van Webb, AMA president. “With so many talented professionals in all realms of marketing and business in one group, it’s amazing to see the ideas that are shared and created.”
To increase awareness of the group and do something fun for current members, members recently hosted an AMA Summer Soiree at ONEOK Field, home of the Tulsa Drillers and Tulsa Roughnecks. They invited colleagues, clients, media friends and new guests to enjoy food, drinks and networking. Not to mention some great door prizes.
AMA hosts monthly luncheons with keynote speakers on a variety of topics. Caron Davis, vice president of programming, has put together a rock star lineup of speakers for upcoming meetings.
“We’re bringing the change of technology and social media into our programming,” said Davis. “From start to finish we promote speakers through social media, email campaigns, do survey marketing afterward, create podcasts to then share after the luncheons and much more. It’s fun to take all these new tactics for businesses and incorporate them into our group.”
The events are held at Tulsa Country Club. Upcoming speakers include:
• Friday, Oct. 25 with Charlie Noel with SEO ghostwriters talking about the “Art and Science of SEO”
• Thursday, Feb. 20 with Jen Kerchkoff, “Influencer Marketing”
• Thursday, March 26 with Tamatha Goad, Sweet Adeline’s “Global Marketing”
• Thursday, April 16 with Joy Toburn, McNellie’s Group “Loyalty Marketing”
• Thursday, May 21 with Justin Gorski, The Tulsa Drillers “Sports Marketing”
The board continues to grow and identify new members to add to the mix. That group is a combination of branding, video, community development, media relations, public relations, CPAs, strategic marketers, business owners that take control of their marketing, and many more professionals.
The Tulsa AMA board includes Van Webb, CEO Webb Branding, (President); Stephen Tackett, Founder, creative director of The Audio Planet (President-Elect); Nathan Groves, producer of Retrospec Films (VP of Sponsorship); Whitney Emerick, director, corporate communications of Public Service Company of Oklahoma (VP of Membership); Caron Davis, director of regional development for Cancer Treatment Centers of America in Tulsa (VP of Programming); Justin Gorski, vice president of marketing for Tulsa Drillers Baseball (VP of Communications); Kristy White, Propeller Communications (VP of Community Relations); Cynthia Hügli, marketing strategist for Byers Creative (Secretary); Toni Griffey, Owner, Blue Sky CPAs, PLLC (Treasurer); and Michelle Singer, VP for marketing strategy, STIR, LLC (Board Member at Large).
For more information about AMA visit amatulsa.org/ or facebook.com/amatulsa.