USA BMX Names Shane Fernandez Chief Strategy Officer
USA BMX officials have announced the selection of Shane Fernandez as the chief strategy officer and owner’s representative of USA BMX/ BMX Canada, president of USA BMX Freestyle and chairman of the USA BMX Foundation. Fernandez assumes his duties in Tulsa as BMX’s lead representative during the construction of its new corporate headquarters, the National BMX Hall of Fame and the Hardesty Family Track, which will open in 2021.
Fernandez holds a lifelong passion for competitive off-road cycling, motorcycle racing, and BMX freestyle. He has organized and led several sanctioned bicycle and moto-trials events in Oklahoma, Arkansas, and on his private track.
“During the last six years, we have experienced Shane’s leadership first hand on varying capacities as USA BMX navigated the process of bringing our headquarters from Arizona to the heart of downtown Tulsa,” said BA Anderson, CEO for USA BMX/BMX Canada. “He has a unique and diverse skill set to transform big ideas into reality. This is a critical move on our part as Tulsa becomes the hub for expanding the impact of our sport and as BMX continues to evolve.”
Prior to joining USA BMX, Fernandez served as president of the Southwestern Region at Nabholz Construction. He has more than 25 years of executive leadership experience in both small business and corporations focused in STEAM-related industries such as architecture, engineering, construction and art. Additionally, Fernandez brings significant fundraising experience, totaling more than $30 million in non-profit and political arenas. He is also a founding member of two nationally acclaimed non-profit organizations.
“Sports transformed my life as a competitive youth and continued as an outlet during my adulthood. USA BMX provides a once-in-a-lifetime opportunity for me to combine my personal experience with my professional career,” Fernandez said. “BMX racing continues to rise in prominence as a national and international sanctioned sport. The impact of BMX racing has resonated with me my entire life. I am elated to join this team where our mission is dedicated to deploying the same impact to others.”
Most recently, Fernandez served as the 2019 chairman of the Tulsa Sports Commission and played a role in the successful recruitment of the international Iron Man competition to Tulsa during the next three years.
“It’s no surprise that USA BMX found the leader to bring innovation and growth to their U.S. Operations right here in their new hometown,” said Ray Hoyt, president of VisitTulsa and the Tulsa Sports Commission. “Shane brings a personal passion for the sport and possesses an exceptional resume of diverse leadership that makes him the perfect choice to represent this international brand from Tulsa.”
Fernandez serves as a trustee and committee chair of the Tulsa Community Foundation, the second largest community foundation in the United States with $4.2 billion in assets. He was also named Minority Business Champion for the states of Texas, New Mexico, Oklahoma, Arkansas and Louisiana by the White House and US Business Council.
