NEW YORK, May 26, 2010— The Women’s National Basketball Association (WNBA), in partnership with T-Mobile USA and the Natural Resources Defense Council (NRDC), will tip off WNBA Green Week presented by T-Mobile on Tuesday, June 1 and run through Tuesday, June 8.
During Green Week, the entire WNBA family will team up to generate awareness to protect the environment, as players wear special oncourt apparel and teams and players participate in hands-on community service projects. The WNBA.com microsite, www.wnba.com/green, will feature everything from greening tips for fans to interviews with WNBA players exploring why environmental awareness is important to them. Special programming for the league’s green initiative and awareness efforts will also run on two nationally televised WNBA games June 1 on ESPN2: the Phoenix Mercury vs. the Minnesota Lynx at 7:30 p.m. ET and the Atlanta Dream vs. the Seattle Storm at 9:30 p.m. ET.
“We are excited to team up with the NRDC, T-Mobile, and adidas to help raise awareness and encourage all fans to join our efforts for this important initiative,” said NBA Executive Vice President of Social Responsibility and Player Programs Kathy Behrens. “The WNBA and its teams strongly believe in the importance of reducing, reusing, and recycling, and we know we have a special responsibility to do our part to combat climate change.”
In addition, T-Mobile will host Go Green Awareness Nights in Chicago, Los Angeles, New York, and Seattle where fans will be asked to recycle unwanted mobile phones, while adidas will outfit all players with 50-percent-recycled polyester shooting shirts featuring the WNBA Green logo. These shirts will be available for purchase atWNBAStore.Com. Players will also wear WNBA Green headbands, wristbands, and socks made from 45-percent-organic cotton during nationally broadcast games throughout the week to raise additional environmental awareness.
“It’s great to have T-Mobile involved with the WNBA for Green Week and the Go Green Awareness Nights across the country,” said Ryan Butz, director of customer marketing for T-Mobile USA. “Not only will attending the games be a fun time for families, but they can also make a positive impact to the environment if they bring in their unused phones to recycle.”
“The WNBA’s Green Week exemplifies the league’s enthusiastic commitment to becoming more sustainable,” said NRDC Senior Resource Specialist Darby Hoover. “The range of green projects they’ll undertake will create a healthier environment and healthier communities too. Perhaps most importantly, it will inspire and motivate their wide fanbase to do the same.”