WNBA Launches “Center Court” App for 2010

NEW YORK  – The WNBA announced today the launch of “Center Court,” the league’s first mobile application providing fans with easy-to-navigate live game scores, stats, player news, and social media integration.  The new application will be made available across all major mobile providers including the Android Market, App Store and Blackberry App World. 

For the 2010 WNBA season, WNBA.com, the official league website will experience a revamped look and user friendly functionality.  Some of the highlights this year will include:   

WNBA Live Access – For the second straight season, WNBA fans will have the ability to view live games for free online via WNBA Live Access.  This year, additional functionality will allow fans to pop the video player out of its page. 

Video Destination – An enhanced video destination has the full collection of videos created by both the league and its 12 teams.  The multi-channel layout combined with a new search will allow fans to access a wide selection of content.  The video player supports a full-screen mode and numerous options to share the content across platforms. 

Revamped Homepage – New home page will provide embedded video in top feature stories, integration of social media tools, embedded photo galleries and an enhanced scoreboard.   

“We are excited to be able to provide our fans with comprehensive and innovative coverage of the 2010 WNBA season across multiple platforms this year,” said Hilary Shaev, WNBA Vice President of Marketing.  “Our fan base is technologically savvy, and desires a variety of ways to consume our game. This year, we will be where our fans are, allowing them to follow their favorite teams and players wherever they are.”     

Additionally, the WNBA continues to utilize social media to engage directly with fans.  The leagues’ efforts on social media include: 

SayNow – The league will expand its relationship with SayNow, a social networking platform that allows fans to interact via voice messaging, by providing fans with exclusive WNBA player, coach and executive recorded voice messages to be distributed across the all of the leagues social media platforms.  The WNBA was the first professional sports league to utilize SayNow in conjunction with a live sporting event during the 2010 WNBA Draft presented by adidas.  The first pick of the draft, Tina Charles participated in a live chat with fans minutes after she was selected while all WNBA draftees in attendance recorded messages after their name was called. 

Twitter –The official WNBA Twitter feed (www.twitter.com/wnba) will continue to provide fans with nightly real-time game updates, scores and league news.  Additionally, weekly “Thursday Twitterviews” will be scheduled to allow fans direct communication with their favorite WNBA players.  Currently the WNBA, all 12 teams and more than 50 players are active on Twitter, garnering close to 365,000 combined followers. 

Facebook – The official WNBA Facebook page (www.facebook.com/wnba) will further engage with fans by providing exclusive content, fan polls, behind-the-scenes photos and unique video. Currently the WNBA, all 12 teams and its player pages have garnered more than 317,000 fans combined.

Updated 05-24-2010

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